Aurelium Ops case study
Wild Juniper
A refined botanical goods identity combining Montana character with a warm, elevated retail experience.
01 · The challenge
What needed to change.
Wild Juniper needed to feel naturally rooted in Montana without slipping into rustic clichés or looking like another generic botanical brand.
02 · The strategy
The idea organizing the system.
We built the identity around cultivated wildness: a delicate juniper crest and monogram balanced by editorial typography, a forest-and-cream palette, and warm copper details.
03 · The system
How the strategy became usable.
- Juniper branch crest and WJ monogram
- Forest green, warm cream, berry, and copper palette
- Retail-ready business cards and stationery
- Apparel, cap, mug, and packaging direction
04 · The impact
Built for the real business.
The resulting system feels premium, place-specific, and flexible enough to grow from a local collection into a recognizable lifestyle brand.
The work in the world
Explore the complete brand experience.
Open any image for a closer look, then move through the identity, digital, apparel, collateral, and environmental applications.
Explore more work
Start with clarity
Your next stage deserves a brand built for it.
Begin with a focused conversation about your growth stage, brand gaps, and the business outcome the work must support.
Request a strategy conversation